# TOCO

> TOCO is an Ottawa-based marketing and AI partner helping businesses grow through modern digital marketing and applied AI. We work as an embedded partner with accountability tied to client outcomes — booked calls and closed jobs, not impressions. Clients own every asset we build from day one.

## Key facts

- Based in Ottawa, Ontario, Canada. Works with business owners worldwide (clients in Canada, the US, and Egypt).
- Led by co-founders Mohamed Osman and Yusuf Osman, backed by a team of senior operators and a vetted specialist bench.
- Chatbase-certified expert partner for AI agents.
- Engagement: monthly retainer, team-extension, or fixed-scope sprint. No long-term contracts. Pricing scoped on a discovery call.
- Reporting is outcome-led: booked calls attributed to channel, cost per qualified lead, and contribution trend over time.
- Clients own their domains, website code, CRM data, and automations. TOCO owns only its methodology.

## Services

- [Marketing](https://www.tocohq.ca/services/): content systems, lifecycle email, brand positioning, and social media.
- [AI & automation](https://www.tocohq.ca/services/): AI lead qualification, after-hours coverage, CRM automations, and operations workflows.
- [Web development](https://www.tocohq.ca/services/): fast, structured, client-owned websites built to convert.
- [Workshops](https://www.tocohq.ca/services/): custom AI and marketing workshops built around your team, stack, and data.

## Work

- [Kanata Mews Pharmacy](https://www.tocohq.ca/work/kanata-mews/): web rebuild, social, and an AI voice agent.
- [Juhayna](https://www.tocohq.ca/work/juhayna/): AI enablement workshop for a multinational internal audit team.
- [ElevatED](https://www.tocohq.ca/work/elevated/): brand, website, and go-to-market built from zero.

## Blog

- [AI for businesses: the one workflow worth automating first](https://www.tocohq.ca/blog/ai-workflow-to-automate-first/): Most AI pitches for small businesses are theatre. This is the one automation that has paid for itself inside the first two weeks for every client we have deployed it with.
- [AI lead qualification: turning after-hours inquiries into booked calls](https://www.tocohq.ca/blog/ai-lead-qualification-after-hours/): Half your inbound interest arrives when nobody is at the desk. Here is how a qualification agent turns those silent evenings and weekends into your calendar filling up by Monday.
- [What a fractional growth partner actually does (and how it differs from an agency)](https://www.tocohq.ca/blog/what-a-fractional-growth-partner-does/): Not a vendor you brief and chase. Not a hire you onboard for six months. Here is what it means to bring in a partner who owns outcomes and sits inside your business.
- [Why your site is slow and why it is costing you booked calls](https://www.tocohq.ca/blog/why-your-site-is-slow/): Page speed is not an engineering vanity metric. A one-second delay in load time reduces conversions by an average of 7%. Here is the fastest way to find and fix the thing killing your numbers.
- [Own your website, domain, and automations — or you do not really own your business](https://www.tocohq.ca/blog/own-your-website-domain-automations/): A surprising number of business owners cannot log into their own domain. Here is why asset ownership is the quiet thing that decides how much leverage you actually have.
- [Lifecycle email that books jobs (not a newsletter nobody opens)](https://www.tocohq.ca/blog/lifecycle-email-that-books-jobs/): Most business email is a monthly newsletter that gets ignored. Lifecycle email is different: the right message triggered by what someone actually did. Here is how to build it.
- [The content engine: how to turn one good idea into a month of posts](https://www.tocohq.ca/blog/content-engine-one-idea-a-month/): Consistency beats brilliance, but most owners burn out trying to be brilliant daily. Here is the system we use to turn one real idea into weeks of content without living on the platform.
- [The metrics we refuse to report (and what we track instead)](https://www.tocohq.ca/blog/metrics-we-dont-report/): Impressions, reach, engagement rate. Every agency sends these. We don't. Here is the short list of numbers we actually hold ourselves to and why the difference matters.
- [How to show up when your customers ask AI for a recommendation](https://www.tocohq.ca/blog/show-up-when-customers-ask-ai/): More people are asking ChatGPT, Perplexity, and Claude "who should I hire" instead of scrolling a results page. Here is how to make your business the answer they get back.
- [What an AI workshop for your team actually covers (and why tools alone fail)](https://www.tocohq.ca/blog/what-an-ai-workshop-covers/): Companies roll out AI tools and then watch nobody use them. The gap is never the software. Here is what a workshop built around your team and your data actually delivers.

## Contact

- Email: hello@tocohq.ca
- Phone: 613-413-6087
- Book a 30-minute discovery call: https://cal.com/mohamed-osman-yhaqd1/toco-discovery
- Location: Ottawa, ON K1P 5G3, Canada
- Instagram: https://www.instagram.com/toco.hq
- LinkedIn: https://www.linkedin.com/company/tocohq